McDonald's Signature Crafted
For online social, McDonald's created a creative, personal experience to promote their new Signature Crafted sandwiches. Online, many consumers were raving about the sandwiches through Facebook posts and tweets. McDonald's response? A tasty one. McDonald's replied to fans with hand-lettererd posts to join in on the conversation. Talk about being always on. We Are Unlimited brought me in to hand-letter with the vast array of ingredients and art direct the overall shots. From guac, to dijon, to sesame seeds, I freehand lettered with many delicious ingredients.
Agency: We Are Unlimited