Chicago Cutlery

To accentuate how precise Chicago Cutlery's knives truly are, we created these print ads that look like old-time butcher diagrams only with, well, slightly smaller specimens. It's hard to get any more precise than that.

Awards: Communication Arts Advertising Annual 2016, Communication Arts Typography Annual 2016

 

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ACD: Michele Underwood | Hand-Lettering: Cristina Vanko