Babybel Lunchbox Activation

When lunchtime calls, Babybel is there. As the superstar of snacking, Babybel rescued  lunchtime from a serious case of boring with custom lunchboxes. We offered free lunchboxes that fans could design by themselves. When users were done, they were able to share their designs and inspire others to make their own Mini Babybel lunchboxes too.

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Illustration: Nick Stokes